This article was originally published on Hack Design, a resource for hackers interested in design, on December 9, 2013. It follows their five-task lesson format with examples to study.
Developing your soft skills—and gaining confidence in them—is essential in transitioning to the professional world of design. But when you have no work experience under your belt, how do you show employers you’d be a great design hire?
This lesson covers characteristics that signal to employers you have an explosive trajectory—and make it easy for them to say, “Yes!”
Why is trajectory important?
37signals is known for developing world-class collaboration tools and providing insightful commentary on business, culture, and the web. In this post, The Person They’ll Become, co-founder and president Jason Fried explains why evaluating a designer is more than just looking at who they are today.
“I love betting on people with potential. When they finally get that chance to do their best work, they blossom in such a special way.”
— Jason Fried, The Person They’ll Become
As you read the post, consider how leading technology companies are thinking about potential in design hiring.
Prolificness is one of the strongest indicators of a new designer’s potential.
When your portfolio demonstrates the consistent and frequent practice of design, you’re expressing drive, passion, and a willingness to learn under imperfect conditions. It also suggests a fast-growing skill set that will continue to rapidly improve.
Jessica Hische is a prolific letterer and illustrator known as much for her side projects as her client work. Check out this broad collection of her “procrastiwork”, which ranges from educational material to creative flexing.
What can you design independently to expand your own body of work?
Define and articulate your design process
Design interviews often require you to talk through your process or complete an exercise on the spot.
Being able to speak precisely and passionately about your intent will show potential employers who you are as a designer—and who you have the capacity become.
The foundation of a great process is asking the right questions, which will often illuminate the right solutions.
In The Design Process: A Pyramid, a designer shares insights gathered from Ryan Germick, Google Doodle’s team lead.
“If your mission statement is too long, ask dumb questions and challenge your assumptions to whittle it down to its essence.”
As you begin your next project, ask yourself: Who is this for? What do they want from it, and how can I emphasize those things?
Show your work
Before we arrive at a finished design, we often discard concepts, prototypes, and sketches that helped us get to the final product.
Capturing and sharing that work can show our design thinking and build a narrative around what we create.
As an example, I’m sharing some of my own process. How to Arrange Interface Elements is an article I wrote for Treehouse a few years ago, discussing how I designed a layout from scratch. This has become part of my portfolio and I’ve used it repeatedly to get new clients and full-time work.
As you work on your next design project, save and review those artifacts from your process. What story do they tell?
A couple weeks ago, I was having coffee with a friend who brought up a talk by a designer he admired. It was so articulate, moving, and useful that he asked the designer how he pulled it together.
The secret? The designer developed and rehearsed it over six months. The talk was Wilson Miner’s “When We Build”, which I’m including as an example of the power of relentless practice.
Every design interview is configured differently—there may be critique, collaboration, or a presentation—so ask what to expect and come outrageously prepared. Put more effort into nailing it than anyone would reasonably expect.
When you’re just starting out, that’s the only way to make it look easy.
Allison House is a designer and art director specializing in 3D visuals and motion graphics. Her work has appeared in the New York Times, Wall Street Journal, TIME, SPIN, Pitchfork, and many more.